In 1999 Karmin formed a new division and Canadian Partnership with Magla Products, who in turn are the exclusive licensee for STANLEY and MR. CLEAN in the work glove and household glove categories respectively. The division is operated totally independently from other Karmin Divisions, but benefits from the formidable service excellence created at Karmin. Karmin through Magla has evolved over the years to become a TOTAL HAND PROTECTION SOURCE:

Magla has over 45 years of manufacturing and distribution, and have become the undisputed leader in the household glove business in the U.S. Since glove manufacturing is the CORE business of Magla this enables us to focus and channel the resources of the company to the glove category. We are a GLOVE COMPANY PERIOD. Magla grew to become #1 and staying #1, based on the following principles: Quality products, branded and private label  Wide assortment of styles and product construction in order to satisfy consumer needs and tastes.

• Ongoing consumer research
• Innovative new product research and development
• Creative packaging that "sells" and educates the end consumer
• Merchandising expertise and promotional support
• Commitment to respond to specific needs of each account

Our glove division has made some tremendous inward road's to many of the major retailer's in Canada. Canadian Tire, Wal-Mart, Home Depot, Ro-Na, Costco, Shoppers Drug Mart, Le Groupe Jean Coutu, BMR, Dollarama etc. The main focus has been name "Brand" and Karmin Industries has been able to offer the best quality glove with the Brand Names of "MR-CLEAN STANLEY and BURPEE", yet remain competitive with our competitor's. The increase in sales of Brand Name has been tremendous.

MARKET BACKGROUND :

The reusable household glove market is expanding at 10-12% a year as more and more consumers look for hand protection. There is certainly plenty of room for growth as only 14% of consumers use hand protection for everyday household chores.  The disposible glove category has exploded. The last several years growth has been in the range of 300 to 500% annually.  People are much more aware of what they touch and gloves are an excellent barrier against transmittable germs and diseases. Food handlers, grocery clerks and policeman were the first to wear gloves regularly. Now disposable gloves are increasingly worn around the home to administer first aid, for painting, food handling handling household chemicals, as well as providing baby care.  Wearing disposable gloves is socially acceptable now, where once they were worn only for caring for the sick or elderly. That's no longer the case.

MERCHANDISING:

Household gloves have the characteristic of being an impulse product.  Studies by the Point of Purchase Advertising Institute report a marked increase in IMPULSE purchasing with over 75% of consumer purchasing decisions, across all product categories, now unplanned or made at the point of sale. We, at Karmin are continually developing new merchandising displays, techniques, creative packaging (for maximum shelf appeal) in order to build and drive sales in the category.  Our research and experiences have proven that OFF-SHELF MERCHANDISING is instrumental in building impulse sales WITHOUT affecting the on-shelf regular sales. We are committed to developing in-store merchandising programs that are targeted to the end consumer as well as complying with the logistical requirements of the needs.